CWS Summit North America

Conference Signage/Wayfinding, Staffing Industry Analysts

CWS Summit is “the largest North American peer-to-peer networking event for contingent workforce professionals.” I was tasked to design signage for the conference that spanned over two days. This included planning out the wayfinding signage locations, clear digital signs with session information, and infographic banners to promote SIA’s premier product — their research.

SIA had gone through a rebrand that was introduced the previous year. The conference marketing and signage had been simplified this year to help support the new look while keeping the focus on the content of the event. The bar shooting across the new logo was used to create structure, consistency, and emphasize hierarchy between elements

Registration booth design welcoming attendees into the conference as they check-in with the SIA events team

A custom kick panel applied to the built-in booth area used by the SIA Member Services team to answer general questions about SIA; the events and their products.

INFOGRAPHIC BANNERS: A few notable data points from SIA research in the previous year

BIG DATA: Sr. Director of Events and Conferences stepping in for scale

Panels for infographic banners hung in the lobby of the conference venue

Entrance unit highlighting keynote speakers and noteworthy sessions throughout the event including playful, interactive versions of Family Feud and Judge Judy

Directory to point attendees across multiple floors

Lounge Area — Lounge area with custom Lightbox panels. Attendees could network with SIA research analysts and team members to learn more about the organization and their products.